30 years of acquisition experience

Customer acquisition
needs intelligence.

OIN Labs combines three decades of customer-acquisition experience across pharmaceutical and healthcare, catalog and direct-to-consumer commerce, sports and entertainment, nonprofit fundraising, political advocacy, insurance, warranty, home services, and other high-value markets.

Book an acquisition review ↗Explore our capabilities ↓

OIN / SIGNAL ENGINEACTIVE

ACQUISITIONINTELLIGENCEIDENTIFY · RESOLVE · ACTIVATE

DATA MODELIDENTITYINTENTACTIVATION

30+Years of acquisition
experience

B2BBusiness audience
intelligence

B2CConsumer audience
intelligence

360°Online + offline
activation

EXPERIENCE, EVOLVED

We’re not a technology company learning customer acquisition.

We are customer-acquisition experts using technology to improve how companies identify, reach, and convert their next customers.

EXPERIENCE ACROSS ACQUISITION MARKETS

Three decades across regulated, direct-response, and audience-driven industries.

OIN Labs brings broad operating experience to every engagement—connecting proven acquisition disciplines with modern data, identity, modeling, and activation.

01REGULATED ACQUISITION

Pharmaceutical & healthcare

Consumer and patient audience strategy for complex health markets where privacy, compliance, timing, education, and measurable engagement all matter.

02DIRECT RESPONSE

Catalog & DTC commerce

Deep experience with catalog buyers, multi-buyers, continuity and subscription customers, direct-mail responders, reactivation, merchandising signals, and lifetime value.

03FAN ENGAGEMENT

Sports & entertainment

Audience development and monetization strategies built around fan identity, ticketing, subscriptions, live events, sponsorship activation, and cross-channel engagement.

04DONOR ACQUISITION

Nonprofit fundraising

Donor audience development, direct-response fundraising, recurring-gift strategy, reactivation, and value-based optimization designed to build durable constituent relationships.

05SUPPORTER MOBILIZATION

Political & advocacy

Data-driven supporter, donor, and issue-audience acquisition for approved political and advocacy programs across direct mail, digital media, email, and phone.

Different markets. Different customer journeys. One consistent discipline: understand the audience, activate intelligently, measure downstream value, and improve the next decision.

THE OIN ADVANTAGE

Understand the customer before they enter the funnel.

Most lead providers meet the customer after intent has already been captured—often after the same lead has entered multiple sales funnels. OIN Labs works further upstream, using identity, context, and acquisition signals to understand where a prospective customer is before the conventional lead handoff.

We don’t begin with a recycled lead. We begin with the intelligence that helps reveal who the next customer could be.

BEFORE THE FUNNELIdentityContextSignalsPropensity

OINACQUISITION
INTELLIGENCE

CONVENTIONAL FUNNELLead captureQualificationSales

THE COMMON ALTERNATIVEPreviously capturedRepeatedly soldAlready worked

VENDOR-NEUTRAL BY DESIGN

The right intelligence—
not just the intelligence someone wants to sell you.

Most providers begin with the data or model they own. OIN Labs begins with your acquisition gap. We determine whether the answer requires response, conversion, credit, purchase-history, persistency, return-risk, suppression, or a precisely engineered combination.

Then we identify the strongest capability for the job and architect the solution around your economics—not a vendor’s inventory.

01 Diagnose the gap→02 Backtest the opportunity→03 Select the right intelligence→04 Orchestrate the solution

We don’t own every data asset. We own the blueprint for putting the right intelligence to work.

BUSINESS OUTCOMES

Data only matters when it moves the business.

Every OIN Labs engagement begins with a measurable acquisition objective—not a technology feature.

01Acquire

Acquire more qualified customers

Prioritize prospects with stronger indicators of fit, intent, and potential value.

02Reactivate

Recover value from legacy data

Turn aging, incomplete, and dormant records into usable acquisition opportunities.

03Optimize

Acquire for value—not just conversion

Prioritize customers with stronger potential for continuity and durable value while reducing exposure to costly post-sale behavior.

04Monetize

Create value from data assets

Enrich, package, and position underused information for responsible commercialization.

DOWNSTREAM VALUE INTELLIGENCE

The sale is not the finish line.
Customer economics are.

OIN Labs helps optimize the complete acquisition strategy around what customers are likely to do next—not simply whether they are likely to convert.

PROSPECT UNIVERSEWHO IS LIKELY
TO CREATE VALUE?

PRIORITIZE

Durable-value customers

Higher continuity potential
Stronger retention propensity
Greater lifetime-value potential
More favorable post-sale behavior

DEPRIORITIZE

Cost-producing shoppers

Higher cancellation propensity
Greater return risk
Lower long-term value
Disproportionate service cost

The result: acquisition dollars are directed toward customers more likely to stay and create value—while avoidable spend on costly customer profiles is reduced before it enters the plan.

WHAT WE DO

From fragmented data
to acquisition opportunity.

OIN Labs turns incomplete, aging, and underused information into audiences ready for measurable action.

Predictive data modeling

Build prospect models around the signals, attributes, and outcomes that matter to your acquisition program.

Data enrichment

Complete partial records with the household, contact, property, vehicle, and business attributes needed for action.

Identity resolution

Connect fragmented records through an identity graph to create a more complete and usable view of each prospect.

Legacy data revitalization

Recover value from aging and incomplete databases by resolving, refreshing, and preparing records for acquisition.

Fresh prospect data

Access form-fill prospect data updated daily for approved online and offline prospecting programs.

Data monetization

Transform underused data assets into market-ready products through enrichment, packaging, and distribution strategy.

WHY OIN DATA

Not just more data.
More usable intelligence.

Acquisition performance depends on understanding the prospect before the funnel—and ensuring the data is fresh, complete, connected, and ready to activate.

01DAILY

Fresh form-fill data updated every day

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02RESOLVED

Identity intelligence that connects fragmented records

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03COMPLETE

Record completion that makes partial data actionable

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04VALUE

Propensity intelligence for continuity, retention, returns, and downstream economics

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05VERTICAL

Models shaped around market-specific acquisition needs

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06FLEXIBLE

B2B and B2C data prepared for online and offline use

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THE OIN METHOD

Intelligence before activation.

Better acquisition does not begin with a lead already circulating through the market. It begins upstream—with a clearer understanding of who to reach, why, when, and how.

01Assess
Evaluate the strategy, data, and lead-quality gap.
02Resolve
Complete identities and connect fragmented signals.
03Model
Prioritize the prospects most likely to create value.
04Activate
Reach audiences through approved online and offline channels.

MULTICHANNEL ACTIVATION

One intelligence layer.
Every addressable channel.

Use enriched records and modeled audiences wherever your acquisition program operates—online, offline, or across both.

OINAUDIENCEREADY

Direct mailEmailCall centerPaid socialProgrammaticCTVCRM / CDPCustom delivery

INTELLIGENT DIRECT MAIL

Direct mail—connected to the complete acquisition system.

OIN Labs operates the full direct-mail lifecycle—from customer intelligence and audience selection through creative, print production, mailing, attribution, and continuous optimization.

Mail is not treated as an isolated media buy. It becomes an addressable, measurable channel coordinated with your CRM, digital media, call center, email, SMS, and downstream customer economics.

Connect

Unify CRM, customer, transaction, identity, intent, and suppression data into one campaign-ready view.

Prioritize

Score prospects by conversion potential, customer value, timing, geography, and offer fit.

Create

Develop the offer, format, personalized creative, production specifications, and response path.

Produce & mail

Manage data hygiene, print production, postal preparation, delivery, and campaign quality control.

Measure

Attribute calls, QR visits, form submissions, orders, enrollments, revenue, retention, and lifetime value.

Optimize

Feed downstream results back into the audience, offer, creative, cadence, and channel strategy.

TRIGGERED + PROGRAMMATIC

Send the right piece when the signal says it matters.

Activate direct mail from customer events, intent signals, lifecycle milestones, abandoned journeys, quote activity, renewal windows, modeled propensity, or other approved business rules.

CRM EVENTSLead, quote, sale, renewal, lapse, or reactivationINTENT SIGNALSRecent research, category interest, and behavioral activityPERSONALIZATIONAudience, offer, message, format, and response destinationATTRIBUTIONQR, URL, phone, matchback, conversion, revenue, and LTV

Direct mail becomes more powerful when it knows who to reach, when to arrive, what offer to deliver, and what happened afterward.

WHERE WE SPECIALIZE

Deep acquisition focus
in high-value markets.

OIN Labs supports B2B and B2C acquisition programs where data quality, identity, timing, compliance, and customer economics have an outsized impact.

VEHICLE SERVICE CONTRACTS

Auto warranty

Find higher-potential vehicle owners using identity, household, vehicle, behavioral, and response intelligence.

HOME PROTECTION

Home warranty

Build actionable homeowner audiences using property, household, life-stage, and service-intent signals.

LOCAL ACQUISITION

Home services

Reach the right households at the right time with localized, service-specific prospect intelligence.

SENIOR-MARKET ACQUISITION

Medicare

Support compliant Medicare-market acquisition with stronger audience intelligence, timing, channel strategy, and partner selection.

INSURANCE ACQUISITION

Final expense

Identify prospects with the right demographic, household, response, and persistency characteristics for efficient acquisition.

INSURANCE ACQUISITION

Life insurance

Improve targeting and long-term customer value using response, conversion, purchase-history, and retention intelligence.

LEGAL SERVICES ACQUISITION

Qualified claimant acquisition for mass tort and personal injury.

OIN Labs helps law firms and acquisition partners design smarter programs for mass tort, personal injury, motor vehicle, rideshare, and other complex claimant markets. We align audience strategy, media, intake, and data intelligence around the outcome that matters: qualified, retained clients—not raw lead volume.

QUALIFYCase criteria and geographic fitSUPPRESSDuplicate, invalid, and disqualified inquiriesOPTIMIZERetainer conversion and acquisition costMEASURESource, intake, and downstream case value

OIN Labs provides marketing intelligence and customer-acquisition consulting. We do not sell insurance, provide insurance advice, determine eligibility, or represent Medicare or any government agency.

CUSTOMER ACQUISITION INTELLIGENCE REVIEW

Find the gap between your data and your next customer.

We’ll examine your acquisition strategy, evaluate your customer and prospect data, and identify opportunities to improve lead quality, targeting, and growth.

✓ Acquisition strategy and channel mix
✓ Data quality, completeness, and potential
✓ Lead freshness, usability, and fit

START THE CONVERSATION

Request your acquisition intelligence review.

Tell us what you are trying to improve—response, conversion, acquisition cost, continuity, retention, returns, or customer value—and we’ll begin with the gap.

Email info@oinlabs.ai ↗Direct inquiries are reviewed personally.

Customer acquisitionneeds intelligence.