OIN Labs
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Notes on acquisition, data and AI + HI

Thinking from OIN Labs on finding the right customer first.

October 27, 2026  ·  Fred Onemma

Why I built OIN Labs: experience decides, technology amplifies

From one of the first brokers to bring modeling into list selection to AI + HI: why OIN Labs pairs senior strategists with AI so clients get growth without the overhead.

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October 22, 2026  ·  Fred Onemma

34 years in direct marketing, and what I'm building next

34 years in direct marketing, a wrong turn into a Thai meditation center, and why AI is a poor master but a good servant.

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